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SAFE Announcements and Events:

MAITRE

Last Updated on Wednesday, 18 April 2012 18:03

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MAITRE is an EU-funded FP7 project running until March 2014. It is organised by Minerva Consulting & Communication (Belgium). SAFE is a Work Package leader involved in the organisation of seminars.

MAITRE offers free seminars in MEDIA TRAINING to food scientists. ARE YOU INTERESTED IN ATTENDING A MAITRE SEMINAR? Visit the MAITRE website to complete an on-line application.

The interaction between science and the media is a key element in the public's understanding of research issues, including food science research, and of citizens’ consensus on public spending for research.

Food research issues have been at the heart of heated debates and food research is often subject to misrepresentations, partially due to over-simplification by the media, to sensationalism and/or to insufficient involvement of scientists in communication to the general public. This is a bottleneck that hinders citizens’ comprehension of major scientific themes currently discussed at the European or national level.

The MAITRE project acts on researchers’ readiness to communicate their research to the general public. The rationale is to transfer communication skills from professional journalists to the researchers so that they themselves may accurately transfer the scientific information from their laboratories to the average person. As scientists gain a full understanding of the workings of today’s media (newspapers, tv, web, etc.), they will be able to handle their input in a more effective way, combining soundness of scientific information with the necessary level of clarity.

This project revolves around training seminars to be delivered by journalists and media experts to a target group of over 700 researchers from organisations involved in KBBE-funded projects. The project aims to step up researchers’capacity to explain the scope and results of their activities, thus contributing to 1) bring science closer to the citizens and 2) bring to all a better understanding of why the integration of European research resources is beneficial to the whole European society.

ARE YOU INTERESTED IN ATTENDING A MAITRE SEMINAR?

Download the TABLE OF SEMINARS, including in which countries seminars are planned and how many scientists per country are targeted to attend.

Link to the MAITRE WEBSITE to complete an on-line application to attend a seminar.

Interesting Notes

Do you work for a SAFE consortium member institute?

 

Register as an Individual Member of the SAFE consortium and access Member's Only pages including downloads of documents and presentations, plus receive SAFE announcements directly by email !

 

Registration is simple. Send an email to the SAFE Scientific Secretary, Katherine Flynn, from your institution email address and include your three Food Safety interests.